Facebook Pixel: What is it and how to set it up?

Facebook Pixel is a code that is inserted into your website, allowing you to collect data about visitors, their behavior, and interactions. This data can then be used to create and optimize advertising campaigns on Facebook and Instagram. Facebook Pixel allows you to:

• Track conversions: Find out how many people took action (such as making a purchase or registering) after viewing your ad.
• Create targeted ads: Using data from Facebook Pixel, you can create targeted ad campaigns for visitors who have visited your website or performed certain actions.
• Optimize your budget: Facebook Pixel allows you to optimize the budget of your advertising campaigns to achieve better results at the same cost.